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IBM 00M-246 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Competitive Positioning | - Differentiation of IBM Smarter Commerce vs competitors |
| Topic 2: Solution Portfolio Awareness | - IBM product portfolio supporting Smarter Commerce |
| Topic 3: Sales Positioning and Value Proposition | - Identifying customer business challenges - Mapping IBM solutions to customer needs |
| Topic 4: Industry Use Cases and Scenarios | - Retail and e-commerce transformation scenarios - Omni-channel customer experience examples |
| Topic 5: Smarter Commerce Overview | - IBM Smarter Commerce strategy overview - Business value and concepts of Smarter Commerce |
| Topic 6: IBM Smarter Commerce Solutions | - Marketing, sales, and supply chain integration - Commerce and customer engagement capabilities |
IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:
The Smarter Commerce Collaboration Network supports what?
- A. Customer interaction regarding new products and concepts.
- B. Marketing programs.
- C. Transportation providers and partners.
- D. Internal product development processes.
Correct Answer: A 🗳️
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The LIVE customer profile is particularly valuable as a predictor since it
- A. maintains visit activity over time, and also captures off-site impressions
- B. solicits customer feedback directly
- C. captures all web interactions for any customer
- D. keeps all customer history in a cookie on their computer
Correct Answer: A 🗳️
Explanation: Only visible for ActualCollection members. You can sign-up / login (it's free).
Which of the following complete the sentence; Smarter Commerce Offerings
- A. can be deployed together, or independently, based on business need
- B. must be deployed in conjunction with each other for maximum benefit
- C. must be deployed in a prescribed order, based on technical requirements
- D. may not be deployed in conjunction with existing ERP systems
Correct Answer: A 🗳️
Explanation: Only visible for ActualCollection members. You can sign-up / login (it's free).
Of the choices below, which is one of the top reasons companies fail to do cross-channel, interactive, marketing with their customers?
- A. Uncertain ROI.
- B. They feel interactive marketing is not appropriate for their business.
- C. Cost is too high.
- D. Existing systems and data are too disparate.
Correct Answer: D 🗳️
Explanation: Only visible for ActualCollection members. You can sign-up / login (it's free).
Smarter Commerce is focused on which of the following 3 dimensions with respect to the customer?
- A. Customer insight, customer value strategy, customer & partner engagement.
- B. Customer demographics, customer geography, customer affluence.
- C. Customer potential, customer transaction capture, customer fulfillment.
- D. Customer returns, customer purchases, customer order changes.
Correct Answer: A 🗳️
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