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IBM 00M-645 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: IBM Cognos BI Product Overview | - Core capabilities of IBM Cognos BI - Business intelligence use cases |
| Topic 2: Reporting and Analytics Features | - Standard reporting capabilities - Dashboards and visualization concepts |
| Topic 3: Customer Use Cases | - ROI and business impact scenarios - Industry applications of Cognos BI |
| Topic 4: Solution Architecture | - Cognos components and services - Deployment models |
| Topic 5: Sales Positioning | - Competitive differentiation - Value proposition for enterprise BI |
IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:
Which type of analysis in IBM Cognos BI is sufficient for most users and should be introduced into every deal to sell more seats?
- A. Analytical reporting and drilling
- B. Scenario modeling
- C. Statistics and predictive analytics
- D. Slice-and-dice and trending
Correct Answer: A 🗳️
Explanation: Only visible for ActualCollection members. You can sign-up / login (it's free).
What is the best strategy when positioning IBM Cognos BI against a niche competitor such as QlikView and MicroStrategy?
- A. Explain that unlike these other vendors, all functionalities of Cognos are available out of the box without having to code.
- B. Describe how IBM Cognos is the lowest cost solution on the market and provides the lowest total cost of ownership of all vendors.
- C. Expand the agenda to include capabilities not provided by the competitor.
- D. Warn the customer of hidden charges attached to features perceived as free.
Correct Answer: A 🗳️
Explanation: Only visible for ActualCollection members. You can sign-up / login (it's free).
Which capability of IBM Cognos BI is geared toward a consumer or casual user?
- A. Business Insight
- B. Report Studio
- C. TM1 integration
- D. Business Modeling
Correct Answer: B 🗳️
Explanation: Only visible for ActualCollection members. You can sign-up / login (it's free).
Which type of user will be most interested in the Dynamic Query Analyzer feature of IBM Cognos BI?
- A. Business manager
- B. IT user
- C. Business analyst
- D. Executive
Correct Answer: B 🗳️
Explanation: Only visible for ActualCollection members. You can sign-up / login (it's free).
A prospect in HR is interested in the reporting capabilities of IBM Cognos BI, but in the past they have had trouble getting IT to pay attention to their needs.
What is the best way for the sales representative to respond to this concern?
- A. Cognos solutions are designed with the business user in mind, freeing up IT resources and promoting self-service.
- B. Cognos allows organizations to select the appropriate roles that match their user behaviors.
- C. The Cognos Workforce Performance solution is tailored to the specific needs of HR, without requiring IT to create these reports.
- D. Cognos was designed to take information from multiple applications and pull it together into a
single platform.
Correct Answer: C 🗳️
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