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Salesforce AP-212 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Integration | 22% | - Integrate with Marketing Cloud - Connect to external systems using APIs - Integrate with Salesforce CDP - Integrate with Commerce Cloud - Integrate with Service Cloud |
| Loyalty Program and Process Configuration | 52% | - Define incentives, experiential rewards, and vouchers - Manage member enrollment, profiles, and preferences - Set up currencies, points, and transaction processing - Set up tier models, qualification, and progression - Configure foundational program settings - Configure permissions and security model - Configure partner management and collaboration |
| On-Going Loyalty Management | 10% | - Monitor program performance and optimize - Manage program updates and enhancements - Configure analytics, dashboards, and reporting |
| Strategies and Design | 16% | - Apply implementation best practices - Define points, benefits, and redemption processes - Design promotion lifecycle and engagement strategies - Design loyalty program architecture and data model - Assess business requirements and define loyalty solution |
Salesforce Loyalty Management Accredited Professional Sample Questions:
A new promotion named "Summer Sales" within the Loyalty Program will introduce program members to the promotional campaign and send email communication to the qualified members via Marketing Cloud.
Which the customer Data Platform (CDP) package available, which two options will need to be performed within the org to achieve the required action with minimal configuration effort in mind?
- A. Add the Segmented "Loyalty program members" to a new "Campaigns".
- B. Create a new segment within CDP.
- C. "Add Segments" within the "Promotion Segments" section of the "Summer Sales" Promotion
- D. Create a custom report using "Salesforce reports".
Correct Answer: B,C 🗳️
Explanation: Only visible for ActualCollection members. You can sign-up / login (it's free).
What are the three steps required to complete integration between Loyalty and B2C Commerce Cloud when using the reference cartridge?
- A. Configure connected app named B2C Commerce Loyalty Connector
- B. Add Loyalty Management for Commerce Cartridge
- C. Configure Loyalty Program preferences for B2C Commerce Site
- D. Install Loyalty Management for B2C Commerce Package
- E. Configure connected app named B2C Loyalty Connector
Correct Answer: B,C,E 🗳️
Explanation: Only visible for ActualCollection members. You can sign-up / login (it's free).
In which two scenarios should an Administrator use member engagement attributes?
- A. Member attends three trainings between March 1st and April 30th to get 200 bonus points.
- B. Member buys apparel online and gets 400 bonus points if the member belongs to Gold Tier only.
- C. Member is eligible for 'Bonus days" if the member constantly speeds more than $500 each month for a year.
- D. Member enrolls in "welcome aboard" promotion for free surprise gift every quarter.
Correct Answer: A,C 🗳️
Explanation: Only visible for ActualCollection members. You can sign-up / login (it's free).
How should a Loyalty Management consultant integrate Marketing Cloud with Loyalty Management in order to create journeys for promotions?
- A. Use Custom Apex code via a middleware ETL tool
- B. Use Salesforce Customer Data Platform
- C. Use Marketing Cloud Connect
- D. Use Marketing Cloud Server-Side JavaScript
Correct Answer: C 🗳️
Explanation: Only visible for ActualCollection members. You can sign-up / login (it's free).
The Loyalty Analytics Base App license provides technical Consultants access to Loyalty analytics data with what limitations?
- A. Rows do not have an analysis limit, only licenses do
- B. Administrators can analyze up to 25 million rows
- C. Administrators can analyze up to 1 million rows
- D. Administrators can analyze up to 10 million rows
Correct Answer: D 🗳️
Explanation: Only visible for ActualCollection members. You can sign-up / login (it's free).
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