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CIMA CIMAPRO15-E03-X1-ENG Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Making Strategic Choices | 10% | - Strategic alliances and partnerships - Strategic fit and feasibility - Evaluation criteria and risk assessment |
| Topic 2: Generating Strategic Options | 15% | - Portfolio analysis and diversification - Innovation and entrepreneurship - Strategic directions and growth frameworks |
| Topic 3: The Strategy Process | 20% | - Strategic planning and decision-making models - Governance and ethical considerations - Strategy definitions and levels |
| Topic 4: Analysing the Organisational Ecosystem | 25% | - External environment analysis (PESTEL, Five Forces, etc.) - Internal capability and resource analysis - SWOT and stakeholder analysis |
| Topic 5: Strategic Control and Implementation | 10% | - Review and adaptation of strategy - Strategic performance measurement - Implementation planning and change management |
| Topic 6: Digital Strategy | 20% | - Technology risks and opportunities - Data analytics and strategic use of information - Digital transformation and business models |
CIMA E3 - Strategic Management Question Tutorial Sample Questions:
1. DRAG DROP
YZ is a family-run business which manufactures and sells confectionery, employing almost 100 staff. It operates 10 shops in small towns in the north of country P.
Sales of YZ's products have decreased over the last 4 years due to competition from large supermarkets, internet shopping and a general economic downturn, which has hit the north of country P especially hard.
YZ's managing director has recently retired and the board decided to fill the vacancy with an external appointment. The new managing director plans to invest in new manufacturing technology, which would cut staffing levels by 15% and reduce wastage, allowing YZ to lower its prices. YZ's staff are very unhappy about these proposals, feeling that they will destroy YZ's family tradition and reputation that has developed over many years.
Select the correct descriptor for each of the forces for change below:
Select and Place:
Correct
2. Which of the following would be correct considerations when evaluating the Feasibility of a strategy? (Choose all that apply.)
A) Will the business be able to deal with the responses of its competitors to the strategy?
B) Will customers object to the strategy?
C) Will there be sufficient time to implement the strategy?
D) Will the strategy exploit the core competencies of the business?
E) Will the strategy maintain competitive advantage?
3. Directors have a duty to shareholders and other stakeholders and are required to promote the success of the company.
Which THREE of the following are valid roles and responsibilities of directors? (Choose three.)
A) To focus only on maximizing company profits.
B) To be responsible for keeping all external stakeholders satisfied.
C) To consider the likely consequences of any decision in the long term.
D) To avoid conflicts of interest and of duties.
E) To have regard for the interests of the company's employees.
4. A leading retail chain is undertaking environmental scanning as it is concerned that it is becoming uncompetitive and profits have started to fall. The Board of Directors is concerned that it will need to have a viable strategy to present to its shareholders at the next annual general meeting, in order to prevent shareholders' protests.
The company has been reluctant in the past to offer an Internet shopping service. It now believes, however, that by offering this service and introducing customer relationship marketing (CRM), this will produce a strategy that will help it to improve its competitiveness.
Which of the following statements apply to CRM? (Choose all that apply.)
A) The company must be prepared to take customers' needs into account and be able to meet these needs.
B) In mature markets, existing customers provide the most likely source of future earnings.
C) The CRM process needs to include increasing the range of products that will be offered to customers.
D) CRM is about marketing to customers to obtain their loyalty, so customer research is not needed.
E) CRM utilizes marketing resources to retain, rather than simply attract new customers.
5. ABC is an independent training provider in Country F.
It provides training in business related subjects to a wide range of corporate customers. All of its tutors must possess a nationally accredited training qualification before being allowed to teach and all of its courses follow nationally accredited programmes which are externally monitored. This is considered to be a critical aspect of its business reputation.
ABC has one major competitor, XYZ, within Country F.
XYZ offers similar courses to ABC but its tutors do not have to have an accredited training qualification and its courses do not follow the national accredited programmes. The style and content of courses varies significantly between XYZ's centers.
There are a number of universities which offer nationally accredited courses within Country F.
ABC does not consider these as competitors because typically they attract students wishing to undertake degree courses.
The average university pass rate for nationally accredited programmes is currently higher than ABC's.
Which of the following types of benchmarking would be most useful for ABC?
A) Process
B) Internal
C) Competitor
D) Strategic
Solutions:
| Question # 1 Answer: Only visible for members | Question # 2 Answer: C,D | Question # 3 Answer: C,D,E | Question # 4 Answer: A,E | Question # 5 Answer: D |






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