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IBM P2080-096 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Reporting and Integration | - Analysis and integration
|
| Topic 2: Execution and Performance | - Campaign execution
|
| Topic 3: Administration and Configuration | - System administration
|
| Topic 4: IBM Unica Enterprise Campaign Fundamentals | - Core concepts
|
| Topic 5: Campaign Design and Management | - Campaign creation
|
| Topic 6: Flowchart Processes | - Process configuration
|
IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:
What key concept in Unica Campaign provides a collection or set of one or more tasks, or processes, that Unica Campaign executes to specify and select the desired target(s) of a customer's marketing campaign and, optionally, assigns offers, outputs data and tracks responses?
- A. Offer
- B. Flowchart
- C. Campaign
- D. Session
Correct Answer: B 🗳️
In Unica Campaign, where can a customer both assign an offer and output a list of contacts?
- A. Snapshot process
- B. Profiles
- C. Extract process
- D. Mail List or Call List process
Correct Answer: D 🗳️
If a customer is doing top down offer planning, where is it recommended that the customer associate offers with a campaign in Unica Campaign?
- A. In the Target Cell Spreadsheet.
- B. Go to Campaign>Offers
- C. In the Call List.
- D. In the Mail List.
Correct Answer: A 🗳️
In Unica Campaign, where does a customer navigate in order to load an existing table catalog into a flowchart?
- A. Click the flowchart icon.
- B. Click the Admin icon.
- C. Click the Run icon.
- D. Click the Options icon.
Correct Answer: B 🗳️
What two processes are considered contact processes in Unica Campaign?
- A. Call List and Mail List
- B. Call List and Extract
- C. Snapshot and Extract
- D. Mail List and Snapshot
Correct Answer: A 🗳️
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