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Facebook 600-101 Exam Syllabus Topics:

Facebook Certified Community Manager Sample Questions:

1. A pharmaceutical brand announces a new drug to stop the spread of a major disease. After the brand shares a press release on its social channels, 10 people claim that another one of the brand's drugs causes serious side effects. A health reporter for a major newspaper picks up the story and shares the comments on their own channel. Dozens of additional relevant comments are shared on the brand's press release post. Leadership asks the community manager to document organic, relevant comments over the next two weeks.
Which course of action should the community manager take to efficiently monitor the conversation for potential escalations?

A) Create a post specifically to gather feedback from the community
B) Activate a news alert for additional articles
C) Create and track relevant keywords on social media channels
D) Review comments on the company's press release post

2. A community manager runs a Facebook group for people who have challenged themselves to refrain from drinking alcohol for 30 days.
The group has grown organically over two years after the founder completed a 30-day challenge and invited people to join. The group now has includes over 3,000 members who use it as a resource for tips, guidance and support as they take on the challenge.
The community manager wants to make the group the recognized source for support.
Which step should the community manager take first?

A) Define the brand guidelines for cohesive content in the community
B) Review community posts and delete unprofessional content
C) Ask the members to provide profitable ideas for the community
D) Tell members they need to pay to stay in the community

3. The community manager of a professional networking group hosts an annual in-person event. The community needs to rapidly transition the event to an online environment.
What should the community manager do to keep people engaged during the online event?

A) Create an ad and target attendance from outside communities
B) Ask attendees to create sub-communities and monitor conversations
C) Create a schedule and invite attendees to sessions that align with their interests
D) Start a new community and post event content there

4. A well-regarded celebrity community member violates a group rule that does not allow posts that contain political discussion. Post approval is turned on in this group.
This is the first time that this community member has submitted a post and the first time that the community member has violated the guiding principles.
What are two courses of action the community manager can take in this situation to maintain the group's culture? (Choose 2)

A) Treat the celebrity according to the policy of the group
B) Decline the post with feedback to educate the celebrity on the group policy
C) Approve the post with a warning to the celebrity
D) Approve the post and close commenting to prevent political discussion
E) Adjust the rules to allow political content and generate more group engagement

5. A community manager for a national chain department store has many internal stakeholders to manage, particularly across the departments of home and garden, men's fashion and women's fashion, which represent the highest sales volume.
The community manager needs to create a monthly content calendar that includes posts that represent each department.
What should the community manager do first?

A) Research competitors and replicate popular creative tactics that perform well for them
B) Prioritize the content from the department that is the most polished and ready to post
C) Review briefs from internal stakeholders outlining key messaging, details and targets
D) Review previous post results and reuse the content that performed best

Solutions: