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GCCC Strategic Communication Management Professional Sample Questions:

1. Benchmarking is a critical element of communication research because it:

A) can take the place of primary research methods.
B) can drive the adoption of new approaches by showing what best-in-class organizations are doing.
C) contributes to the improvement of communication effectiveness by identifying best practices.
D) identifies communication practices that can be easily introduced into the organization with minimal modification.

2. A communication manager is planning to lead a communication project team that needs to achieve fast results. Before initiating the project, in what area should the communication manager seek out the input of project stakeholders?

A) Communication tactics
B) Planning process
C) Business objective
D) Communication strategy

3. A communication manager has been employed at a technology company following its recent acquisition by a global conglomerate. The acquisition involved significant retrenchments (25% of the 5,000-strong local staff), as well as the addition of new and young staff who are based in 12 countries, all using different technology systems and infrastructure. A new chief executive officer (CEO) has been appointed through an external executive placements agency, and she has hired the communication manager to establish a communication department and new communication strategy for the business. Which of the following poses the biggest immediate challenge to achieving effective communication within the business?

A) Attitudes and opinions of all employees towards the new CEO and management team following the acquisition and retrenchment
B) Cultural and language differences which may exist across the 12 countries
C) The generation gap, since most new employees are younger than senior management
D) Geographical spread resulting in reaching people in many different countries, all using different technology platforms

4. Which of the following is an example of a quantitative research method?

A) Longitudinal studies
B) Interviews
C) Case studies
D) Narrative research

5. A communication manager works in an external stakeholder relations position. A business executive must deliver difficult news to a variety of stakeholders, industries, and association representatives. It is expected that the organization's changes will cause much dismay, but the communication manager believes there is an opportunity to engage external stakeholders in order to effectively influence opinion. The BEST way to deliver bad news to the stakeholders includes:

A) providing weekly statements to explain why the changes are necessary.
B) conducting quarterly surveys to monitor their opinions.
C) holding face-to-face meetings to create open conversation.
D) writing position papers to justify the changes.

Solutions: