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GCCC Strategic Communication Management Professional Sample Questions:

1. During a reorganization, the communication manager is asked to conduct interviews with department managers to gather ideas about changes that could help achieve the new vision. The communication manager is told that leadership plans to lay off 25% of this group and those slated for redundancy have already been determined. Leadership wants the interviews completed before redundancies are announced. In response to this request, the communication manager should recommend that:

A) Interviews be conducted after layoffs have occurred.
B) A random sampling of the managers be interviewed.
C) Volunteers from the entire group be solicited for interviews.
D) Only the managers who will not be laid off be interviewed.

2. A chief executive officer (CEO) has suggested implementing a corporate social network that has been customized for secure internal corporate use. The CEO feels this could be a popular alternative channel to email and will help to improve employee engagement as well as collaboration and communication within the workforce. The CEO asks the communication manager to pilot the tool for six months before making a recommendation on its wide-scale adoption. Which factors are the BEST indicators of the success of the pilot?

A) The number of comments, videos, and photos posted
B) Frequency of use and quality and volume of content shared between participants
C) Overall cost of the tool and participant feedback on its functionality
D) Number of departments represented and cost per active participant

3. A company is making a major investment in a new technology platform to improve the way the company innovates, shares data, and manages the product lifecycle. The strategic communication manager is asked to develop an internal communication strategy to help drive awareness and adoption of the new platform. Which of the following are key activities the communication manager should engage in to formulate the strategy?

A) Interview stakeholders to assess current understanding, goals, benefits, and resistance; conduct an audience analysis to determine change impacts; and assess the available and preferred communication channels.
B) Conduct employee surveys to gauge awareness and desire, create a change network of individuals to champion the change, assess the communication channels available and preferred for each audience, and meet with project leads to understand the project plan and timing.
C) Gather existing collateral to learn as much as possible about the new system, create a media strategy, draft potential names for the project and key message tracks, assess the communication channels to use and create a schedule for communication delivery.
D) Enlist a representative committee to co-create a strategy, define a media plan of channels to leverage, draft potential names for the project and key message tracks, uncover the culture's propensity to change, and create a schedule for communication delivery.

4. Which of the following is the PRIMARY objective of an internal communications audit?

A) To understand how employees rate executive leadership and their immediate leader
B) To understand how employees rate their work-team relationships and work spaces
C) To understand how employees receive company-related information, what channels they prefer, and what they want to know more about
D) To understand how employees prefer to be recognized and rewarded, and how they rate their salary and benefits

5. Which of the following is the MOST important element to address when advising leaders on the implementation of internal social media?

A) How it supports business objectives
B) How it creates interest in employee activities
C) How it provides a place to share information
D) How it impacts online presence

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