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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

Question 1

Which phase of analytics uses past data and models to estimate what's likely to happen next?

A. Generative
B. Prescriptive
C. Predictive
D. Descriptive

Question 2

What is the primary purpose of Affinity Models in Category Management?

A. To group similar stores, shoppers, or products
B. To identify products shoppers switch to when their first choice is unavailable.
C. To predict future sales trends based on historical data
D. To identify co-purchase patterns, such as chips and salsa.

Question 3

What is Brand A's Item Share based on the information below?
* Brand A has 32 items
* Brand B has 15 items
* Total Category has 108 items

A. 15.7
B. 46.8
C. 13.9
D. 29.6

Question 4

What is the primary goal of SKU rationalization in supply chain management?

A. To reduce complexity by removing slow-moving and redundant products
B. To focus solely on high-demand seasonal products
C. To eliminate all high-cost products from the inventory
D. To increase the number of products available to customers

Question 5

Which of the following is a key component of the science of assortment planning?

A. Consumer Decision Trees
B. Creative packaging design
C. Future trend speculation
D. Shelf space optimization

Solutions: