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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. A marketing team uses email templates as a means to create a consistent style guide. The team has recently updated the primary template to coincide with company-wide rebranding; however, content approvers are reporting they are not seeing the new changes reflected.
Which step needs to be completed?

A) 'Update Email Now' needs to be applied to each email.
B) The email must be recreated using the updated template.
C) The template must be approved before updates are reflected.

2. Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every email send to remove certain subscribers from the journey.
What should NTO do to simplify the journey?

A) Use the Update Contact a:
B) A Utilize exit criteria for the journey.
C) Ensure the Contact entry mode is No re-entry

3. A marketer typically sends to a filtered data extension that contains their primary audience. They need to target only a portion of this population for an upcoming send.
What should they do to further segment their audience?

A) Copy the data filter and build a new data extension with additional filter criteria.
B) Copy the filtered data extension and add additional filter criteria.
C) Use the Split option to temporarily add additional filter criteria.

4. Northern trail Outfitters' marketing department wants to review lastyear's holiday engagement to this year's engagement.
What should they use to access the historical engagement data?

A) SQL activity using data views
B) Audit Trail extract
C) Tracking Data extract

5. Northern Trail Outfitters (NTO) built an email with images, text, and links pointing to the same URL. NTO wants to understand how each type of link performs.
Which tag should NTO add to the HTML <a> element to differentiate the links?

A) conversion
B) linkname
C) alias

Solutions: