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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

Question 1

Northern Trail Outfitters wants to maintain enterprise-wide opt-outs for two segments of its subscribers stored in data extensions: Education Events and Sales.
What feature should the company use to manage its opt-out strategy?

A. Shared Portfolio Items
B. Shared Data Extensions
C. Shared Emails
D. Shared Publication Lists

Question 2

A marketer wants to ensure that customers on a list want to be email subscribers. Additionally, the marketer wants to minimize the number of invalid email addresses on the list, and add a level of security when using Web Collect functionality. What is the optimal way to accomplish this task?

A. Configure Web Collect to return an error message for any email address that does not conform to standard conventions
B. Create a double opt-in campaign that requires subscribers to confirm their email address by clicking a link in an email they receive after subscribing via Web Collect
C. Add new subscribers to an automated engagement campaign, and then send a series of welcome emails based on their opens and clicks
D. Send a welcome email to subscribers within 24 hours that includes a link to the website, a link to the terms and conditions page, and a customer service number

Question 3

EXAM Question: 207
(Controlling the Assault on Non-solicited Pornography and Marketing Act). CAN-SPAM act requires that commercial emails: (Choose 6)

A. Honor Opt-out within 5 days and unsubscribe must be operational indefinitely.
B. Include your Physical mailing address
C. ID message as advertisement unless you have opt-in from subscriber
D. Accurately identify the sender in header info.
E. CAN-SPAM can be ignored.
F. Honor Opt-out requests within 10 days and unsubscribe must be operational for 30 days.
G. Provide a mechanism to opt-out.
H. Use a subject line that accurately represents the email.

Question 4

The marketing manager of Northern Trail Outfitters is interested in A/B testing emails in order to increase subscriber engagement.
Which two practices should the marketing manager employ? (Choose two.)

A. Wait at least 24 hours before declaring a winner.
B. Use a large sample size.
C. Test multiple variations concurrently.
D. Offer a special discount for opening the email.

Question 5

The Northern Trail Outfitters product clearance sale email contains many items with similar product URLS.
Which feature within the standard email editor can be used to provide descriptive text that is displayed when the email viewer hovers over each link?

A. Link Tracking Alias
B. Link Tooltip
C. Link Help Text
D. Link Conversion Tracking

Solutions: