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Salesforce Interaction-Studio-Accredited-Professional Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Setup and Administration | 20% | - Account and workspace configuration - Compliance and data governance - User roles and permissions |
| Audience Segmentation and Personalization | 20% | - Audience builder and segmentation logic - Content creation and personalization rules - Rule-based and Einstein-powered decisioning |
| Journey Design, Activation and Analytics | 15% | - Reporting, analytics and optimization - Customer journey design - Campaign activation and delivery |
| Interaction Studio Fundamentals | 20% | - Solution overview and architecture - Core capabilities and use cases - Platform navigation and interface |
| Data Integration and Management | 25% | - Integration with Salesforce and Marketing Cloud - Sitemap configuration - Data sources and identity resolution |
Salesforce Interaction Studio Accredited Professional Sample Questions:
Question 1
A brand wants to view campaign performance of specific groups of users. How would they view this within the platform?
A. Use a segment to setup a filter, then use the filter in campaign statistics
B. Use a segment to specify certain actions, which can be set as the goal for a campaign
C. Use a segment to set a global goal
D. Use engagement compare functionality to see the differences in key metrics and behaviours
Question 2
Which data feed integrates purchase data into a profile in interaction studio?
A. Conversion feed
B. Interaction feed
C. Transaction feed
D. Catalog feed
Question 3
What are two types that real time interaction management helps marketers to personalize the customer
A. Orchestration
B. Data Storage
C. Next best Action
D. Data Aggregation
Question 4
Which feature allows a business user to overlay campaign creation and editing directly on their website?
A. Web Extension
B. Visual Editor
C. Web SDK
D. Javascript Beacon
Question 5
What is the interaction studio terminology for the collection of products and content as well as related categories, and tags -such as brand, gender, style, keyword and author?
A. Dimensions
B. Directory
C. Channel
D. Catalog
Solutions:
| Question 1 Answer: A | Question 2 Answer: C | Question 3 Answer: A,C | Question 4 Answer: C | Question 5 Answer: A |






