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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Lead Management | 24% | - Explain what a Grade measures and how grading is managed - Explain what a Score measures and how scoring is managed - Identify the capabilities and use cases of custom redirects - Define the capabilities of a completion action - Define the capabilities of page actions - Explain the components and use cases of an automation rule - Distinguish between the capabilities of, use cases for, and how to create different types of lists - Define the capabilities of a segmentation rule |
| Topic 2: Engagement Studio | 17% | - Explain Engagement Program structure and capabilities - Distinguish between the components of an Engagement Program |
| Topic 3: Email Marketing | 20% | - Distinguish between the metrics collected in Account Engagement email reporting - Distinguish between an Email and an Email Template - Identify the capabilities and use cases for email given a scenario |
| Topic 4: Visitors and Prospects | 8% | - Apply the appropriate plan of action using Prospect Audits given a scenario - Describe the relationship between visitors and prospects |
| Topic 5: Administration | 11% | - Explain the relationship between Account Engagement and Salesforce - Illustrate how to create, edit, and map fields - Describe the capabilities of the Account Engagement Recycle Bin |
| Topic 6: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret reporting metrics for landing pages - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
What must be created using the classic email builder in order to send an autoresponder?
- A. One-to-one email
- B. List email
- C. Test email
- D. Email template
Correct Answer: D 🗳️
Explanation: Only visible for ActualCollection members. You can sign-up / login (it's free).
What should you do when multiple users are editing an email template at the same time?
- A. Always click Save and Exit or Save Draft and Exit to commit your changes and close your session before ' someone else edits it
- B. Multiple users cannot edit the same email template at the same time
- C. Update the same draft at the same time since the system will recognize updates made by both users
- D. Create two different drafts and merge them through the Email flow process to bring updates from both drafts into one
Correct Answer: A 🗳️
Explanation: Only visible for ActualCollection members. You can sign-up / login (it's free).
Does an automation rule ever match a prospect more than once?
- A. Yes, automation rules run every time.
- B. No, an automation rule will only affect a prospect one time
Correct Answer: B 🗳️
Explanation: Only visible for ActualCollection members. You can sign-up / login (it's free).
A Marketing Cloud Account Engagement administrator wants to export a .csv of prospects that purchased a certain product within the last year. The product is captured in a Product Name field on the prospect record. The company's product will soon be changing names, therefore they need a one-time export of all prospects that have this specific product currently listed in the Product Name field.
What is the recommended way to identify these prospects to export to .csv?
- A. Create a segmentation rule based on Product Name.
- B. Create a completion action based on Product Name.
- C. Create a dynamic list based on Product Name.
- D. Create an automation rule based on product Name.
Correct Answer: A 🗳️
Explanation: Only visible for ActualCollection members. You can sign-up / login (it's free).
Which two considerations must be made when creating a repeating automation rule?
Choose 2 answers
- A. Setting how many prospects are allowed to match the repeating automation rule
- B. Setting how many days must pass before a prospect can match the repeating automation rule
- C. Setting a date for when prospects can no longer match the repeating automation rule
- D. Setting the number of times a prospect can match the repeating automation rule
Correct Answer: B,D 🗳️
Explanation: Only visible for ActualCollection members. You can sign-up / login (it's free).
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