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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Lead Management | 24% | - Explain what a Grade measures and how grading is managed - Explain what a Score measures and how scoring is managed - Identify the capabilities and use cases of custom redirects - Define the capabilities of a completion action - Define the capabilities of page actions - Explain the components and use cases of an automation rule - Distinguish between the capabilities of, use cases for, and how to create different types of lists - Define the capabilities of a segmentation rule |
| Topic 2: Engagement Studio | 17% | - Explain Engagement Program structure and capabilities - Distinguish between the components of an Engagement Program |
| Topic 3: Email Marketing | 20% | - Distinguish between the metrics collected in Account Engagement email reporting - Distinguish between an Email and an Email Template - Identify the capabilities and use cases for email given a scenario |
| Topic 4: Visitors and Prospects | 8% | - Apply the appropriate plan of action using Prospect Audits given a scenario - Describe the relationship between visitors and prospects |
| Topic 5: Administration | 11% | - Explain the relationship between Account Engagement and Salesforce - Illustrate how to create, edit, and map fields - Describe the capabilities of the Account Engagement Recycle Bin |
| Topic 6: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret reporting metrics for landing pages - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
Question 1
What must be created using the classic email builder in order to send an autoresponder?
A. One-to-one email
B. List email
C. Test email
D. Email template
Question 2
What should you do when multiple users are editing an email template at the same time?
A. Always click Save and Exit or Save Draft and Exit to commit your changes and close your session before ' someone else edits it
B. Multiple users cannot edit the same email template at the same time
C. Update the same draft at the same time since the system will recognize updates made by both users
D. Create two different drafts and merge them through the Email flow process to bring updates from both drafts into one
Question 3
Does an automation rule ever match a prospect more than once?
A. Yes, automation rules run every time.
B. No, an automation rule will only affect a prospect one time
Question 4
A Marketing Cloud Account Engagement administrator wants to export a .csv of prospects that purchased a certain product within the last year. The product is captured in a Product Name field on the prospect record. The company's product will soon be changing names, therefore they need a one-time export of all prospects that have this specific product currently listed in the Product Name field.
What is the recommended way to identify these prospects to export to .csv?
A. Create a segmentation rule based on Product Name.
B. Create a completion action based on Product Name.
C. Create a dynamic list based on Product Name.
D. Create an automation rule based on product Name.
Question 5
Which two considerations must be made when creating a repeating automation rule?
Choose 2 answers
A. Setting how many prospects are allowed to match the repeating automation rule
B. Setting how many days must pass before a prospect can match the repeating automation rule
C. Setting a date for when prospects can no longer match the repeating automation rule
D. Setting the number of times a prospect can match the repeating automation rule
Solutions:
| Question 1 Answer: D | Question 2 Answer: A | Question 3 Answer: B | Question 4 Answer: A | Question 5 Answer: B,D |






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