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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Administration | 11% | - Relationship between Account Engagement and Salesforce - Field creation, editing and mapping - Recycle Bin capabilities |
| Topic 2: Email Marketing | 20% | - Difference between Emails and Email Templates - Email reporting metrics - Email capabilities and use cases |
| Topic 3: Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of landing pages - Capabilities, use cases and metrics of forms |
| Topic 4: Engagement Studio | 17% | - Updating engagement programs and assets - Components of engagement programs |
| Topic 5: Reporting and Analytics | 8% | - Campaign and lifecycle reporting - Conversion and engagement metrics - Dashboard interpretation |
| Topic 6: Lead Management | 24% | - Page actions - Segmentation rules - Automation rules: components and use cases - Scoring and grading: definition and management - Completion actions - Lists: types, capabilities and creation - Custom redirects: capabilities and use cases |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
What is tracked by the custom email links generated by Marketing Cloud Account Engagement?
- A. Unsubscribe
- B. Link clicks
- C. Page visits
- D. Form completions
- E. Email opens
Correct Answer: B,C,E 🗳️
Explanation: Only visible for ActualCollection members. You can sign-up / login (it's free).
What information can you find about your competitors in Marketing Cloud Account Engagement?
- A. Number of inbound links
- B. News article mentions
- C. BBB score
- D. Alexa rank
- E. Number of indexed pages
Correct Answer: A,D,E 🗳️
Explanation: Only visible for ActualCollection members. You can sign-up / login (it's free).
What will undelete a prospect?
- A. If the deleted prospect is imported into Marketing Cloud Account Engagement with the same email address
- B. If the deleted prospect visits a web page
- C. If the deleted prospect re-converts by filling out a form with the same email address
Correct Answer: A,C 🗳️
Explanation: Only visible for ActualCollection members. You can sign-up / login (it's free).
Identify three webinar connectors for Marketing Cloud Account Engagement
- A. Adobe Connect, Lync, BlueJeans
- B. WebEx, JoinMe, GoTo Webinar
- C. Zoho, WebEx, ReadyTalk
- D. ReadyTalk, GoTo Webinar, WebEx
Correct Answer: D 🗳️
Explanation: Only visible for ActualCollection members. You can sign-up / login (it's free).
What variable tag must be included in an email to allow prospects to manage their email preferences?
- A. %%opt_out%% or %%email_preference_center%%
- B. %%unsubscribe %% or %% email_preference_ center %%
- C. %%opt_out%% report_spam %%
- D. %%unsubscribe % or %% opt_out %%
Correct Answer: B 🗳️
Explanation: Only visible for ActualCollection members. You can sign-up / login (it's free).






