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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Which of the following is the amount a user is comfortable spending on AdWords advertising each day?

A) Frequency capping
B) Ad rotation
C) Ad scheduling
D) Budget

2. Doug is managing a Google AdWords for a golf course. His client informs Doug that he no longer wants the Google AdWords to appear anywhere other than the Google Search and Search Partners. How can Doug edit this ad to appear only in Google Search?

A) Open the campaign page and then choose the Settings tab to edit where the ad will appear.
B) Pause the current ad, remove the ad from the Google Network group, and only select Google Search results, then start the ad again.
C) Open the ad page and then choose the Settings tab to edit where the ad will appear.
D) Open the campaign page and then choose Search Listings to edit where the ad will appear.

3. Which of the following formulas is the correct formula for finding the return on investment for
Google AdWords?

A) (Revenue from sales - Advertising costs)/Advertising costs
B) (Revenue from sales - Advertising costs)/Duration of Ad
C) Revenue from sales - Revenue from advertisment
D) (Revenue from sales - Advertising costs)

4. Ivan has created advertisements for his online printing business. His ads have been running for two months, and he'd like to get a sense of where his ads are geographically being shown. How can Ivan see the geographical information where his Google AdWords are being shown?

A) Ivan must create a Geographic Performance Report in his account.
B) Ivan must create an IP Address report, and then resolve the IP addresses to locations.
C) Unless Ivan creates a location targeting ad, he won't see this information.
D) Ivan must create an IP Address Report; Google will resolve the IP Address to locations.

5. AdWords tools can be used for a variety of functions. Which of the following tools are components of AdWords tools?
Each correct answer represents a complete solution. Choose all that apply.

A) Account management tools
B) Keyword tools
C) Ad creation tools
D) Placement refinement tools

Solutions: