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Google adwords-reporting Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Google Ads Reporting Tools | - Data segmentation
|
| Conversion Tracking and Attribution | - Attribution models
|
| Google Analytics Integration | - Behavior and performance insights
|
| Measurement Fundamentals | - Data interpretation basics
|
Google Reporting and Analysis Exam Practice Test Sample Questions:
You are a consultant who manages Google Analytics for several clients' websites. One of your clients has been reading about Google Analytics and would like to access their Google Analytics report directly. You currently have Google Analytics configured to review multiple websites through your account and you do not want your client to see the other account's reports. How can you configure Google Analytics so that the client can see only their report in Google Analytics?
- A. You can create a new user with the access type "view reports only" for your client.
- B. You will need to create a separate Google Analytics account for your client and then link their account to the Google Analytics code.
- C. You can add a new user with the access type "view reports only" and then designate the website profile the new user can view.
- D. You will need to create a new profile for the user to access their report only.
Correct Answer: C 🗳️
You are a Search Engine Marketing consultant for a company that sells sunglasses online. The company has asked you to help them install and configure Google Analytics. During the Google Analytics configuration you tell the client that you can create three types of goals for their website to track goal completion. Which one of the following is not one of the goals you can configure with Google Analytics?
- A. URL destination goal
- B. Pages per visit
- C. Referrers
- D. Time on site goal
Correct Answer: C 🗳️
You are working with an online sporting goods store in your city to organize and refine their Google AdWords strategy. The store manager has created different ads under one campaign and is resisting the idea of multiple campaigns to manage in Google AdWords. Which of the following is a reason to create separate campaigns for different products the store offers?
- A. With multiple campaigns in one account you can set different daily budgets.
- B. Multiple campaigns allow the store to target multiple countries.
- C. Multiple campaigns will reduce the cost per click.
- D. Only with multiple campaigns can the store use the geographical locations.
Correct Answer: A 🗳️
You are trying to determine the return on investment for a Google AdWords campaign for a client. Which of the following is the correct formula for finding the return on investment for Google AdWords?
- A. (Revenue from sales - Advertising costs)/Advertising costs
- B. (Revenue from sales - Advertising costs)/Revenue from Sales
- C. (Revenue from sales - Advertising costs)/Duration of Ad
- D. (Revenue from sales - Advertising costs)
Correct Answer: A 🗳️
If you wanted to create a keyword for your Google AdWords campaign for pink umbrellas using an exact match then which of the following would you choose?
- A. [pink umbrellas]
- B. Pink umbrellas
- C. "pink+umbrellas"
- D. "pink umbrellas"
Correct Answer: A 🗳️
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