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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Ben is reviewing the Google Analytics report for his website. He's examining the e-commerce reports to determine how well his sales have been in proportion to the traffic he's received. Ben would like to see the ratio of actual sales from his website in relation to the amount of traffic he's received. Within the e-commerce section of Google Analytics what report should Ben utilize?

A) Conversion rate
B) Average order value
C) Visits to Purchase
D) Total revenue

2. When you open Google Analytics for reporting, there are six categories of reporting. Which of the following is one of the six categories of Google Analytics reporting?

A) Visitors
B) Referrers
C) Sales
D) IP Addresses

3. Marsha wants you to create a Google AdWords report for her business. She has been using Google AdWords for eight months and would like a report that shows statistics for ads that appeared on specific domains or URLs in the Google Content Network. What report should you create for Marsha?

A) Keyword performance report
B) Placement performance report
C) Ad performance report
D) URL performance report

4. Carrie is reviewing the Google AdWords concept of quality score. Which of the following statements is most accurate about the quality score of an advertisement?

A) The lower the quality score, the lower the Google AdWords costs.
B) The higher the quality score, the higher the bid for the ad position.
C) The higher the quality score, the lower the Google AdWords costs, and the better the ad position.
D) The lower the quality score, the higher the Google AdWords costs, and the better the ad position.

5. Karen would like to use Google Analytics to see which sites are referring traffic to her site and the amount of visits each site is sending to her web site. Which of the following choices is the correct path for Karen to use inside of Google Analytics?

A) Choose Reports, then Traffic Sources, then Referrers
B) Choose Traffic Sources, then Traffic Inbound, then Referring Sites
C) Choose Traffic Sources, then Referring Sites
D) Choosing Traffic Sources, then Inbound Links

Solutions: