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Oracle 1Z1-1031 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Oracle Marketing Cloud Data Management Platform Overview | - Platform capabilities and use cases - Architecture and components |
| Implementation and Configuration | - Tagging and BlueKai integration - Site and server data collection methods |
| Activation and Reporting | - Data activation workflows - Reporting and analytics insights |
| Audience Management | - Segment creation and management - Category and taxonomy configuration |
| Data Onboarding and Integration | - Data governance and privacy considerations - Data sources and ingestion methods |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
Which of the following is a reason to review and update a taxonomy?
- A. Taxonomy permissioning has been activated.
- B. There are too many categories in the taxonomy and it is hard to find the right data.
- C. It has been a month since the last audit was conducted.
- D. The Category Value Assessment has been requested and addressed.
Correct Answer: A 🗳️
Which two statements are true about the difference between sampled and unsampled reports? (Choose two.)
- A. Unsampled reports can be emailed automatically to users, and sampled reports cannot.
- B. Unsampled reports can be recorded as snapshots, and sampled reports cannot.
- C. Sampled reports display an estimate based on a subset of users, and unsampled reports return results based on all users.
- D. Sampled reports can be run on smaller audience sizes than unsampled reports.
Correct Answer: B,C 🗳️
You are creating a self-classification rule for a client. Your client wants the rule to correspond to the URL in the rule and for the collected URL to classify the URL of the previous web page from which a link was followed. Given these requirements, what should you select for URL Type and Match Type?
- A. Sub-Domain | Complete
- B. Phint | URL
- C. Exact | Referrer
- D. Path | Page
- E. Encoded | Direct
Correct Answer: C 🗳️
What is a BlueKai Mobile Statistical ID?
- A. A third-party cookie ID collected from specific mobile environments that accept cookies. This ID is collected when users browse the mobile web with browsers that support third-party cookies. When this occurs, BlueKai will generate a mobile web cookie to identify the user. Most mobile web browsers support third-party cookies by default, the key exception here is Safari on iOS, which disables all third-party cookies by default.
- B. The aggregation of all inventory from Google ADID, and Apple IDFA. This ID is collected when users are interacting with Mobile applications on Android device or Apple Device.
- C. A BlueKai generated ID collected from environments where cookies are not allowed. This ID is collected when users browse the mobile web with third-party cookies disabled. When this occurs, BlueKai identifies the user with a BlueKai statistical ID. A statistical ID is created from a combination of the user's IP address and the user agent of their device.
- D. A third-party cookie ID collected off of desktop environments. This ID is collected when users browse the web desktop devices that accept third-party cookies. It is most commonly collected via the BlueKai CoreTag directly from a client's site.
- E. The aggregation of all inventory from BlueKai mobile statistical ID, and BlueKai third-party mobile cookie ID. This ID is collected when users browse the mobile web with third-party cookies disabled.
When this occurs, BlueKai identifies the user with a BlueKai statistical ID. A statistical ID is created from a combination of the user's IP address and the user agent of their device.
Correct Answer: D 🗳️
Your client, Alpha Corp, needs 500 categories created for their global website. These categories will be used by marketers and analysts to address audiences, design data campaigns, and manage allocation of advertising resources. They need the ability to delete the categories at a future date, but do not need to frequently update or re-order the options.
What should you do to accommodate your customer's needs?
- A. Managed classification
- B. Self-classification
- C. Self-service OnRamp
- D. Corporate classification
Correct Answer: C 🗳️
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