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How to study the Salesforce Pardot-Specialist: Salesforce Certified Pardot Specialist Exam
As preparation for this exam, Salesforce recommends a combination of hands-on experience within the platform, training course completion, and self-study of the areas listed in the Exam Outline section of this exam guide.
To continue developing your Salesforce skillset, visit Trailhead Academy to enroll in expert-led courses.
The courses recommended for this exam include:
Essentials of Pardot Lightning App for Digital Marketers (PDX101)
Besides, Salesforce recommends self-study by reviewing online Documentation, White Papers, and User Guides. Search for the topics listed in the Exam Outline section of this guide and study the information related to those topics. Documentation can be accessed through the Pardot Knowledge Base here. White Papers and topical blog posts can be accessed here.
Introduction to Salesforce Pardot-Specialist: Salesforce Certified Pardot Specialist Exam
The Salesforce Certified Pardot Specialist credential is designed for individuals who would like to demonstrate their skills and knowledge in designing and building marketing campaigns within Pardot. The candidate would know how to build strategic marketing processes that incorporate different tools like email marketing, lead generation, lead qualification, and can use reports to make data-driven decisions.
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Salesforce pardot-specialist Certification Path
There are no official prerequisites for this exam. However, we recommend studying the pardot-specialist exam dumps and gain the recommended knowledge and experience required. Refer to the “Who should take the Salesforce Platform Pardot-Specialist exam” section of this document. Salesforce pardot-specialist exam has been retired by Salesforce in September 2015. the pardot-specialist exam has been replaced by Salesforce Platform Pardot-Specialist Exam.
Reference: https://trailhead.salesforce.com/help?article=Salesforce-Certified-Pardot-Specialist-Exam-Guide
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Salesforce Pardot-Specialist日本語 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Lead Management | 24% | - Completion actions and page actions - Custom redirects - Lead scoring and grading - List types and management - Automation rules and segmentation rules |
| Topic 2: Engagement Studio | 17% | - Engagement program components - Program reporting and actions - Building and updating engagement programs |
| Topic 3: Pardot Forms, Form Handlers and Landing Pages | 20% | - Capabilities and use cases of forms - Landing pages creation and metrics - Form handlers configuration |
| Topic 4: Administration | 11% | - Pardot Recycle Bin functionality - Create, edit and map fields - Pardot and Salesforce integration |
| Topic 5: Email Marketing | 20% | - Email vs email templates - Email reporting and metrics - Email sending and delivery options |
| Topic 6: Visitors and Prospects | 8% | - Relationship between visitors and prospects - Using Prospect Audits |






