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Salesforce MCE-Con-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Discovery and Architecture | 16% | - Solution recommendation and long-term maintainability - Requirements gathering and analysis - Data and segmentation strategy design |
| Topic 2: Automation | 20% | - Automation type and activity selection - Journey Builder flow design - Automation Studio workflow implementation |
| Topic 3: Data Modeling and Management | 21% | - Data object selection and relationship definition - Reporting, data views, and tracking extracts - Contact identity and data governance |
| Topic 4: Account Configuration | 12% | - Account hierarchy design and management - Sender Authentication Package implementation - Mobile Studio configuration and troubleshooting - Reply Mail Management setup and resolution |
| Topic 5: Messaging | 11% | - Cross-channel messaging strategy - Deliverability and compliance management - Personalized content design and delivery |
| Topic 6: Integration | 20% | - Extension product selection and implementation - Marketing Cloud Connect configuration and troubleshooting - Data model design for personalized messaging |
Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:
An analytics team wants to get hourly updates on email metrics (send, open, click) to provide timely next best actions to the sales team.
What method should the team use?
- A. Tracking Extracts
- B. Data views
- C. Send Logs
- D. Scheduled Reports
Correct Answer: A 🗳️
Explanation: Only visible for ActualCollection members. You can sign-up / login (it's free).
A customer wants to send an email confirming opt-in when someone signs up for their emails via a form on their website. The email should arrive within a few minutes of completing the form, and all of the form data needs to be stored in Marketing Cloud to personalize the outgoing email. The customer has access to a developer for working with APIs, but they want to be able to change the email creative without involving the developer.
What should a consultant recommend?
- A. Use a SQL Query activity in Automation Studio to run hourly and deploy emails.
- B. Use a Triggered Send Data Extension to capture form data and deploy the email.
- C. Use the WSProxy via SSJS to deploy the email after capturing form data.
- D. Use a Send Email activity in Automation Studio to run hourly and deploy emails.
Correct Answer: B 🗳️
Explanation: Only visible for ActualCollection members. You can sign-up / login (it's free).
A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The corporate office owns the marketing messaging and subscriber lists. The owners of franchised stores add a customized local message to the marketing campaign.
What hierarchy should be recommended?
- A. One business unit with shared folders.
- B. One parent business unit and a child business unit for each franchise owner.
- C. One parent business unit and a child business unit shared across franchise owners.
- D. One business unit.
Correct Answer: B 🗳️
Explanation: Only visible for ActualCollection members. You can sign-up / login (it's free).
Northern Trail Outfitters wants to export a data file to its SFTP using Automation Studio. The file should contain all subscribers who did not receive their intended email in the last 24 hours. The automation will be scheduled to run each day.
Which activity is required in the automation?
- A. SendLog Extract
- B. Data Extract Activity
- C. Report Definition Activity
- D. SQL Query Activity
Correct Answer: D 🗳️
Explanation: Only visible for ActualCollection members. You can sign-up / login (it's free).
Northern Trail Outfitters has recently configured MobileConnect and wants to perform single SMS sends using data extensions that contain automatically refreshed segments.
Which two fields would need to be added to enable these data extensions for sending? (Choose 2)
- A. A field of Locale type containing the locale code.
- B. A field of Phone type containing the mobile number.
- C. A field of Number type containing the mobile number.
- D. A field of Text type containing the country code plus mobile number.
Correct Answer: A,B 🗳️
Explanation: Only visible for ActualCollection members. You can sign-up / login (it's free).
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