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NEW QUESTION # 21
Which features ensure effective reporting in Adobe CJA for multi-channel campaign tracking?
(Select two.)
Response:
- A. Data Source Linking
- B. Campaign Priority Setup
- C. Identity Stitching
- D. Profile Merge Rules
Answer: A,C
NEW QUESTION # 22
An organization requires a dashboard which has data visualizations for all its key KPIs. This dashboard is to be created for executive users who can access it anytime, anywhere. As a CJA Business Practitioner with admin privileges, what is the recommended option to create this dashboard?
Response:
- A. Workspace Project
- B. Mobile Scorecard
- C. Ad Hoc Analysis Panel
- D. Report Builder Report
Answer: B
NEW QUESTION # 23
Your marketing team needs weekly sales performance reports segmented by product categories. After configuring the report schedule, the team reports that the files they receive are unreadable. Upon investigation, you find that the export format was incorrectly set. What should you do next?
Response:
- A. Enable calculated metrics in the report.
- B. Increase report delivery frequency to daily.
- C. Recreate the report with new data filters.
- D. Change the export format to a compatible file type like CSV or Excel.
Answer: D
NEW QUESTION # 24
Which steps should be taken to ensure that customer journey analysis results are accurate in Adobe CJA?
(Select two.)
Response:
- A. Validate Profile Permissions
- B. Use Predefined Data Views
- C. Enable Identity Resolution
- D. Apply Data Retention Rules
Answer: A,C
NEW QUESTION # 25
Your team launched a multi-channel marketing campaign and requested a report tracking customer journeys. After reviewing the report, you notice that only email engagement data is displayed. After troubleshooting, you discover that identity stitching was not enabled. What should be your next step?
Response:
- A. Enable identity stitching across data views and refresh the report.
- B. Create a calculated metric for customer journeys.
- C. Add a new campaign view for tracking all channels.
- D. Apply segment filters for other channels.
Answer: A
NEW QUESTION # 26
Which component should be used to calculate average purchase value per customer in Adobe CJA?
Response:
- A. Campaign Tracker
- B. Profile Attribute Mapper
- C. Data View Manager
- D. Calculated Metrics
Answer: D
NEW QUESTION # 27
Your company runs several promotional campaigns throughout the year. When reviewing the annual campaign performance report, your manager notices that only Q4 campaigns are visible. After investigating, you realize that the report was configured to use a static date range. What action should you take?
Response:
- A. Enable real-time report updates.
- B. Apply campaign filters for all active promotions.
- C. Recreate the report using calculated metrics.
- D. Change the date range filter to include the entire year.
Answer: D
NEW QUESTION # 28
A retail company wants to analyze their customers journey across their website, mobile app, in-store, and customer contact center. Which filter container level is recommended to support cross channel analysis across multiple sessions in this scenario in CJA?
Response:
- A. Event
- B. Channel
- C. Session
- D. Person
Answer: D
NEW QUESTION # 29
Which is the correct date range to show data from last Friday through this Saturday assuming Sunday is the first day of the week?
Response:
- A. Start: Start of current week minus 2 days
- B. Start: Start of current week minus 2 days
- C. Start: Start of current week minus 5 days
- D. Start: Start of current week minus 3 days
Answer: B
NEW QUESTION # 30
Which visualization do you use to analyze progression against user-defined goal ranges?
Response:
- A. Bullet graph
- B. Area
- C. Histogram
- D. Line
Answer: A
NEW QUESTION # 31
Which actions are necessary when configuring a data view in Adobe CJA?
(Select two.)
Response:
- A. Assigning Metrics and Dimensions
- B. Activating API Event Triggers
- C. Enabling Data Encryption
- D. Defining Component Labels
Answer: A,D
NEW QUESTION # 32
Which Adobe CJA features enable automated report generation?
(Select two.)
Response:
- A. Data Export Module
- B. Calculated Metrics Engine
- C. Report Scheduler
- D. Data View Manager
Answer: A,C
NEW QUESTION # 33
A customer visits a website from a paid social campaign on March 13th. On April 18th, the same customer visits the site again after using a search engine to find the website and adds some items to their cart. The customer finally completes their purchase on April 20th after clicking a paid search add to get to the website.
When an analyst looks at channel attribution for this order, they see organic search and paid search both getting credit for the order. They are using an Inverse-J attribution model with a 30-day lookback window.
Why are only paid search and organic search getting credit for the order?
Response:
- A. The attribution model gives more credit to early touches
- B. The lookback window for the orders is too short
- C. The attribution model gives more credit to later touches
- D. The attribution model prioritizes paid channels over organic
Answer: B
NEW QUESTION # 34
Which Adobe CJA features allow tracking purchase conversion rates?
(Select two.)
Response:
- A. Segment Builder Module
- B. Calculated Metrics Manager
- C. Conversion Funnel Report
- D. Campaign Automation Tool
Answer: B,C
NEW QUESTION # 35
Which setting should be configured first when creating a custom report in Adobe CJA?
Response:
- A. Date Range Filter
- B. Campaign Priority Level
- C. Calculated Metric Formula
- D. Data Export Rules
Answer: A
NEW QUESTION # 36
Which visualization do you choose to visualize and analyze exact customer paths?
Response:
- A. Cohort table
- B. Scatterplot
- C. Treemap
- D. Flow
Answer: D
NEW QUESTION # 37
Your marketing team requested a report showing customer purchases broken down by product categories over the last 12 months. After generating the report, you notice that the totals for some months are missing. Upon investigation, you discover that the date range filter was incorrectly set to the last 6 months. What should you do next?
Response:
- A. Create a new calculated metric for monthly purchases.
- B. Enable dynamic date ranges in the report.
- C. Update the date range filter to include the last 12 months.
- D. Reassign the report to a different campaign.
Answer: C
NEW QUESTION # 38
Your manager wants to review a report on website traffic and purchase conversion rates. After creating the report, you realize the purchase conversion metric is not visible. Upon investigation, you find that the metric was not included in the data view configuration. What should you do next?
Response:
- A. Use the calculated metrics feature to estimate purchase conversions.
- B. Reprocess all web traffic data.
- C. Add the purchase conversion metric to the data view and refresh the report.
- D. Enable real-time data synchronization.
Answer: C
NEW QUESTION # 39
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