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Salesforce AP-216 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Administration and Governance	20%	- Understand compliance and security considerations - Monitor system health and troubleshooting - Implement data governance policies - Manage integrations with Marketing Cloud - Manage user roles and permissions - Configure system settings and preferences
Topic 2: Overview and Key Concepts	12%	- Identify use cases for Marketing Cloud Personalization - Explain the difference between Real-Time and Batch modes - Describe the platform architecture and components - Define Marketing Cloud Personalization
Topic 3: Audience Management	16%	- Configure dynamic audience membership - Implement catalog-based recommendations - Create and manage segments - Use profile attributes and engagement scoring - Build audience criteria and filters
Topic 4: Campaigns and Experiences	24%	- Implement decision logic and rules - Build experiences using drag-and-drop editor - Create and manage campaigns - Set up triggers and response handling - Create and test campaign variations - Configure audience targeting and segmentation
Topic 5: Implementation and Configuration	16%	- Implement JavaScript beacon and tag management - Set up data collection and event processing - Configure user and visitor authentication - Configure campaign areas and zones - Set up and configure the Web Media Manager
Topic 6: Reporting and Analytics	12%	- Analyze campaign performance metrics - Navigate and use the Reports dashboard - Interpret engagement and conversion data - Create and customize reports

Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

Question #1

What are the three types of ingredients available for a recipe?

A. Recommendations
B. Co-Occurrence
C. Promotions
D. Machine Learning
E. Catalog-based and Trending

Reveal Solution Discussion 0

Correct Answer: A,B,E 🗳️